What's New here at Weber's
3/12/2008
Hello everyone,
Finally I have a way to connect with our "Cult" mustard following and keep you all updated about what's new.
First, due to all the support at the Pride of New York's Harvestfest weekends in Albany along with our samplings at the New York State Fair over the past couple years, we continue to talk with "Price Chopper" to get the Horseradish Mustard on the store shelves at least in the Albany area. Your help would always be appreciated by requesting Weber's Mustard at Price Chopper stores.
Also, we're trying out the local fundraising scene with our "six-packs". A local cub scout troop has worked with us and the benefits have been two-fold: 41% of total sales dollars has been returned to the troop for their activities, and we here at Weber's have a whole new following of consumers who are trying five of our six other mustard and relish products!!!! The horseradish mustard will always be number one, but our other fine products continue to develop a new fan base. And we're doing this at fair retail price levels.
And the final new twist for us is that we are beginning conversations that may put Weber's Horseradish Mustard on food store shelves in Canada- well at least in Ontario to start. This is something that has crossed my desk numerous times. I'm thinking that maybe we're ready to research this.
I'll update with you here from time-to-time. Thank-you for your continued support and positive letters and emails!!!!
Steve