Sahlen’s® and Weber’s Brand Announce Official Partnership on 716 Day

BUFFALO, NY – Two of Buffalo’s most iconic brands, with over 250 years of combined WNY heritage, are joining forces this summer. Sahlen Packing Co., founded in 1869, proudly names Weber’s Brand, established in 1922, as the ‘Official Mustard of Sahlen’s® Hot Dogs’. The partnership will be unveiled during a special 716 Day celebration on the Sahlen Field plaza, Thursday, July 16 (12pm), where Sahlen's will also be grilling up 716 FREE Hot Dogs for fans and visitors to enjoy!

“As a company, Sahlen’s® is thrilled to formalize this partnership with Weber’s Brand,” said Joe Annunziato, Director of Sales & Marketing at Sahlen’s®. “For over a century, Western New Yorkers have topped and paired our hot dogs with Weber’s Mustard. Making this partnership official on 716 Day, when we gather to celebrate everything that makes Buffalo special, feels like the perfect fit.”

Both companies have experienced remarkable growth over the past decade. Sahlen’s® has expanded across the East Coast and Midwest, driven by innovative offerings like Grilled For You™ Hot Dogs alongside its heritage Tender Casing Pork & Beef Smokehouse Hot Dogs. Weber’s Brand, now led by fourth-generation owner Luke Desmond, now being led by its fourth generation, Luke Desmond, has achieved continued expansion across the Northeast and East Coast whilst sending packages of mustard goodness to all 50 states via their new website.

“Since becoming Vice President of Weber’s Brand in 2023, my mission has been to share Buffalo’s love for our mustard nationwide,” said Luke Desmond. “What began back in 1922 at the Broadway Market quickly grew into a community favorite. Weber’s Mustard on a Sahlen’s® Hot Dog has become a beloved combination ever since, and now, we get to make this proud WNY pairing official. This isn’t just a win for Weber’s; being named the Official Mustard of Sahlen’s® Hot Dogs is a win for American food fans to savor.”

716 DAY AT SAHLEN® FIELD – EVENT SCHEDULE

This official announcement will be made during a public celebration outside Sahlen® Field, filled with Buffalo food, flavor, and fun. Here’s what to expect:

12:00–12:15 PM – Press Conference

Executives from Sahlen’s® and Weber’s Brand will formally announce the partnership outside Sahlen® Field. Media and guests are welcome to attend.

12:15–12:35 PM – Weber’s x Sahlen’s® Cook-Off

Buffalo-based food influencer Alex Dispense @supchef (1.1M TikTok followers) will compete head-to-head against a special guest, creating original dishes featuring Sahlen’s® Hot Dogs and Weber’s Mustard.

12:35–12:40 PM – Judging

Mercedes Wilson will crown the winning dish.

12:00–1:00 PM – Free Hot Dogs & Blackstone® Giveaway

In the spirit of 716 Day, 716 Sahlen’s® Hot Dogs will be grilled and distributed free to fans, visitors, and local businesses. One lucky attendee will win a Blackstone® Grill, the ultimate backyard upgrade for grilling Sahlen’s® Hot Dogs all year long.

ONGOING ACTIVATIONS POST 716 DAY

The celebration doesn’t stop after 7/16. The Sahlen’s® x Weber’s Brand partnership will continue to delight fans with:

Buffalo Bisons Game – Friday, July 18

Representatives from Sahlen’s® and Weber’s Brand will throw the ceremonial first pitch at the Buffalo Bisons’ home game against the Omaha Storm Chasers. The evening includes a snow globe giveaway and postgame fireworks.

Tops Friendly Markets Promotion

During the week of July 14, shoppers at Tops Friendly Markets who purchase Sahlen’s® Hot Dogs will receive a free jar of Weber’s Mustard. The promotion will be highlighted in the Tops circular and supported through the Bisons’ digital and email channels.

ABOUT SAHLEN’S®

Founded in 1869, Sahlen’s® Packing Co. has delivered premium-quality meat products for over 150 years. Based in Buffalo, NY, the company is renowned for its signature hot dogs and premium deli meats, blending tradition with innovation to expand its reach while staying true to its community roots.

ABOUT WEBER’S BRAND MUSTARDS & RELISHES

A Western New York staple since 1922, Weber’s Brand is best known for its signature Horseradish Mustard, alongside a variety of other condiments and relishes, including the fan-favorite Hot Texan Sandwich Sauce. Now available nationwide, Weber’s brings authentic Buffalo flavor to every bite as the Official Mustard of Sahlen’s® Hot Dogs.